Permanent makeup is designed to mimic the look of just-applied eyeliner, eyebrow pencil, lip liner, and lipstick. It is applied to the skin through a process that is called micropigmentation, where a tattoo pen is used for applying the permanent ink. Each of the procedures takes approximately 30 to 120 minutes, and the person applying the permanent cosmetics will use a local anesthetic to help numb the area being treated.